Kuli Kuli Brings Two Exciting New Superfoods to Whole Foods Market Nationwide

Introducing Sea Moss & Blue Spirulina Gummies and Crave Reset Superfood Drink Mix

The wellness world moves fast. One week it's sea moss, the next it's fiber, gut health, or blue spirulina. At Kuli Kuli, we believe the best wellness products shouldn't just follow trends, they should combine the latest nutrition innovations with responsible sourcing, rigorous testing, and real impact.

That's why we're excited to announce that two of our newest superfood products are now available exclusively at Whole Foods Market stores nationwide: Sea Moss & Blue Spirulina Superfood Gummies and Crave Reset Superfood Drink Mix.

These innovative products bring some of today's most talked-about wellness ingredients together in thoughtfully crafted formulas that support both people and the planet.

Sea Moss Meets Blue Spirulina in a Delicious New Gummy

Sea moss has become one of the most searched and discussed wellness ingredients in recent years, and for good reason. To create a product that goes beyond the trend, Kuli Kuli developed a unique gummy that combines three powerful superfoods:

• Irish sea moss

• Blue spirulina

• Wild-harvested baobab

Together, these ingredients help support skin glow and immune health.*

The product has already earned industry recognition, winning a NEXTY Award in the Sustainable Supplement category. The award highlights not only the product's innovation but also Kuli Kuli's commitment to sustainability and responsible sourcing.

Why Fiber Is the Wellness Trend to Watch in 2026

Fiber is expected to be one of the biggest wellness priorities in 2026, according to Whole Foods Market trend forecasts. That's where Kuli Kuli's new Crave Reset Superfood Drink Mix comes in.

Each serving delivers 6 grams of prebiotic fiber, powered by clinically studied inulin and Kuli Kuli's signature moringa. Prebiotic fiber helps nourish beneficial gut bacteria and supports overall digestive wellness, making it an easy addition to a healthy daily routine.

Designed for consumers looking to increase their fiber intake without sacrificing taste, Crave Reset combines functional nutrition with simple, enjoyable ingredients.

A Sweet Taste with a Bigger Impact

Both the Sea Moss & Blue Spirulina Gummies and Crave Reset Superfood Drink Mix are subtly sweetened with pineapple powder sourced directly from smallholder farmers in Benin.

This sourcing approach reflects Kuli Kuli's broader mission: creating products that support farming communities while delivering high-quality nutrition to consumers.

For Kuli Kuli Founder and CEO Lisa Curtis, responsible sourcing is just as important as product innovation.

"Trends move at the speed of TikTok. Supply chains move much slower. Our job is to bridge the two. If an ingredient doesn't support farmers and the climate, we won't launch it."

This philosophy guides every new product Kuli Kuli brings to market, ensuring that emerging wellness trends are paired with regenerative supply chains and rigorous third-party testing.

What Makes Kuli Kuli Different

Whole Foods Market has long been known for introducing shoppers to innovative and purpose-driven products, making it a natural partner for Kuli Kuli's newest launches.

Abbey Appel, Senior Category Merchant of Functional Foods & Functional Supplements at Whole Foods Market, highlighted the unique combination of flavor, ethics, and impact that Kuli Kuli brings to the category:

"What sets Kuli Kuli apart is their commitment to ethical sourcing and philanthropy, combined with unique superfood ingredients you won't find anywhere else. These sea moss gummies deliver on taste while telling a sourcing story our customers genuinely care about."

Building a Better Food System Through Superfoods

Since introducing moringa to the U.S. market in 2014, Kuli Kuli has grown into a leading superfood company dedicated to making some of the world's most nutrient-dense plants accessible, sustainable, and delicious.

Founded by social entrepreneur Lisa Curtis, the company now offers a wide range of superfood-powered products, including powders, snacks, gummies, and lattes.

Today, Kuli Kuli works with more than 4,000 smallholder farmers around the world, helping support regenerative agriculture, strengthen local communities, and create economic opportunities through sustainable sourcing.

Available Now at Whole Foods Market

Whether you're looking to explore the benefits of sea moss and blue spirulina or boost your daily fiber intake with moringa and prebiotics, Kuli Kuli's newest products offer a convenient and delicious way to support your wellness goals.

Look for Sea Moss & Blue Spirulina Superfood Gummies and Crave Reset Superfood Drink Mix at Whole Foods Market stores nationwide beginning in June.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.