Kuli Kuli and S’ABLE Labs Team Up to Bring Hollywood’s Favorite “Miracle Tree” Into the Mainstream With A “Meet Moringa” Collaboration
Long a staple across Africa and South Asia, moringa is a nutrient-dense leafy green packed with protein, iron, antioxidants, and essential vitamins - known for supporting steady, caffeine-free energy, gut health, and glowing skin. Once a wellness insider secret, moringa is now breaking out as the next major functional superfood of 2026.
To help usher moringa into its moment, Kuli Kuli, the leading U.S. moringa nutrition brand, and S’ABLE Labs, the A-beauty brand co-founded by Sabrina and Idris Elba, are joining forces to tell a bigger story: one that connects inside-out wellness, modern science, and smallholder farmers at the front lines of climate change. For a limited time, Kuli Kuli and S’ABLE Labs are offering a Meet Moringa box featuring Kuli Kuli’s Greens Gummies and S’ABLE Labs Moringa Lip Salve.
Learn more at https://www.kulikulifoods.com/pages/kuli-kuli-sable-labs-gift-with-purchase
“Moringa is one of the most powerful botanicals I’ve ever worked with,” said Sabrina Dhowre Elba, Co-Founder and CEO of S’ABLE Labs. “It supports healthy skin, steady energy, and long-term nourishment- while honoring the communities and ecosystems it comes from.”
S’ABLE Labs has brought moringa to beauty shelves through its cult-favorite Moringa Lip Salve while Kuli Kuli has spent more than a decade building the nutrition category - pioneering moringa powders, gummies, lattes, and now easy-to-take daily moringa capsules designed for modern routines.
Kuli Kuli and S’ABLE Labs partner directly with thousands of smallholder farmers, primarily African women - cutting out middlemen and reinvesting profits into regenerative agriculture, climate resilience, and community development. As consumers increasingly seek functional wellness with integrity, moringa’s combination of nutrition density + climate resilience is turning heads across food, beauty, and media.
Industry analysts point to moringa as a breakout ingredient as consumers move beyond stimulants and quick fixes toward foundational nourishment - supporting energy, digestion, and skin health at the root.
“Moringa doesn’t stimulate - it nourishes,” said Lisa Curtis, Founder & CEO of Kuli Kuli. “That’s why people feel the difference. We’ve always believed moringa deserved the same cultural spotlight as matcha or turmeric, and 2026 is the year it finally gets it.”
With celebrity advocates, proven functional benefits, and a supply chain rooted in farmer empowerment, moringa is no longer just a superfood - it’s becoming a modern wellness essential.
About Kuli Kuli Foods
Founded in 2014 by social entrepreneur Lisa Curtis, Kuli Kuli Foods is the leading U.S. brand pioneering moringa-based nutrition. The company works directly with over 4,000 smallholder farmers globally to deliver high-quality, nutrient-dense superfoods while advancing regenerative agriculture and economic opportunity. Kuli Kuli’s product lineup includes moringa powders, moringa capsules, gummies, lattes, and superfood blends, available nationwide at major retailers and online. The company reinvests 10% of profits into farmer community grants and climate-smart agriculture initiatives.
Learn more at www.kulikulifoods.com.
About S’ABLE Labs
S’ABLE Labs is a melanin-inclusive skincare brand co-founded by Sabrina Dhowre Elba and Idris Elba, built on the power of African botanicals and ethical, traceable sourcing. Designed to deliver high-performance results while honoring ancestral wisdom, S’ABLE Labs combines modern science with ingredients like moringa, okra, and qasil. With a commitment to sustainability, S’ABLE Labs uses recycled, recyclable, or refillable packaging and partners directly with suppliers across the Global South. The brand’s mission is to create skincare that works - for people, communities, and the planet.
Learn more at www.sablelabs.co.
