In The Press
Eighteen94 capital leads funding in Kuli Kuli
Kellogg Company's venture capital fund makes first investment in U.S.-based superfood company.
What They're Saying
"The leaves of the moringa trees may be the world's most nutritious green—and they're coming to a health-food store near you."
"Kuli Kuli is creating a sustainable source of moringa seeds, a 'super-food' packed with nutrients, in West Africa and then uses them to produce nutrition bars that it sells in the United States. Kuli Kuli helps women form farming cooperatives that teach them how to farm moringa, process it in a way that preserves its valuable nutrients, and incorporate it into their families’ diets. This solution tackles both malnutrition and poverty."
"The market for energy and nutritional bars is pegged at more than $2 billion, and it's growing fast, with some estimates pegging growth at 7% to 9%. If Kuli Kuli can position moringa as a superfood, the market is even bigger, in the tens of billions."
"In the competitive nutrition bar market, Kuli Kuli has managed to stand out because of its backstory and international partnership... It’s about employing women and empowering communities, rather than just feeding the hungry."
"It's important to the company that they're creating a new market for people in Africa to work in--the company sources most of its harvested moringa from women's collectives in Ghana."
"Kuli Kuli also offers proof to an age-old dictum in the natural products market: Just when you think the nutrition bar market is too saturated for a new bar to make a splash, a brand comes along and does just that."
"[Kuli Kuli] diverg[es] from the typical 'hand-out'-based model of helping impoverished areas of Africa."
What is Kuli Kuli?
Kuli Kuli connects people in the U.S. in search of nutritious food to those in the developing world who need it through moringa, one of the most nutritious plants on the planet.
Kuli Kuli Details
Founders: Lisa Curtis, Valerie Popelka, Jordan Moncharmont, Anne Tsuei
Headquarters: Oakland, CA
Launch Date: June 2013
Kuli Kuli on MSNBC's Morning Joe: A superfood thrives with help from shirtmaker Kuli Kuli on MSNBC's Morning Joe: A superfood thrives with help from shirtmaker
KULI KULI ON INDIEGOGO: Check out the campaign that won your hearts! KULI KULI ON INDIEGOGO: Check out the campaign that won your hearts!
Raised of $50K